What is Strategic Intervention and how an SI Coach can help you

Strategic Intervention (also known as SI) is a project dedicated to extracting the most practical and effective forms of strategic action and communication from a variety of disciplines including:

  • Ericksonian therapy;
  • Strategic family therapy;
  • Human Needs Psychology;
  • Organizational psychology;
  • Neurolinguistics;
  • Psychology of influence;
  • Strategic studies;
  • Traditions of diplomacy and negotiation;
  • Game theory, and others.

The term “Strategic Intervention” was coined by Anthony Robbins, also known as Tony Robbins, Cloe Madanes, and Mark Peysha to describe their change work; together they formed Robbins-Madanes Training, which has trained more than 4,000 Life Coaches who are trained in the method of Strategic Intervention, including Todd Gray, who operates this web site as a sole and separate entity.

Strategic Intervention exists wherever human beings use extraordinary skill to bring about positive personal and cultural change. Nelson Mandela and Mahatma Ghandi are examples of masterful Strategic Interventionists who transcend the particularities of religion, culture, institution, job description, or political philosophy (as a Strategic Interventionist should.)

What distinguishes SI from other strategic studies is the belief that certain holistic solutions “snap into place” when more people’s needs are met, expressed, and elevated. These solutions actually deliver more benefit for less effort.

Anthony Robbins, Cloe Madanes, Mark Peysha and Magali Peysha are the founders of Strategic Intervention Coaching. They have been powerfully influenced by the great insights and works of Victor Frankl and Milton Erickson’s creative breakthroughs in human intervention.

Strategic Intervention is also grounded in the work of the Gregory Bateson group at the Mental Research Institute, which in the late 1950’s originated the new paradigm of interactional and systemic studies, which became a watershed in the development of disciplines such as game theory, cybernetics, neurolinguistics, organizational psychology, management psychology, and dozens of other systemic disciplines.

The goal of Strategic Intervention is to integrate the core insights of these traditions into a method of practical strategic action. SI encompasses strategies that span from the belief systems and emotional patterns within an individual, to individual relationships, to group dynamics, to organizational and cultural interventions. A trained SI coach navigates these different arenas with ease.

Note that the explanation of Strategic Intervention provided on this page is the description provided by Robbins-Madanes Training, in an effort to ensure that the nature of the type of change work that they teach is accurately described herein… no direct affiliation with Tony Robbins, or the Tony Robbins Companies, et al, or RMT is made, beyond the training and certification provided.